As one of Mexico’s largest watch shows, the SIAR, marks its 10th anniversary this week. Hublot pays tribute to one of the country’s most famed rituals El Día de los Muertos, which translates to Day of the Dead. This holiday is a celebration recognised as part of world cultural heritage (UNESCO) since 2008. A tradition which focuses on gatherings of families and friends to pray for and remember people who have died and help support their spiritual journey.

The Swiss horologer has unveiled three extremely limited watches Big Bang Calaveras with just 30 ceramic models, 20 steel models, and 10 red gold models being released. A calavera is a decorative or edible skull made from either sugar or clay and used in the Mexican celebration of El Día de los Muertos (the Day of the Dead).

Although rendered from disparate materials, all the watches of this peculiar capsule collection tick with HUB1401 self-winding movement. The dial of the Big Bang Calaveras is decorated with the skull which, in it’s turn, is adorned with floral and carved motifs, engraved into the material like embroidery. The motif imbues the 44 mm watch from its dial to engraved bezel, all the way through to its stamped bracelet.

“By wearing a representation of a “calavera” on our wrist, we become aware of the fact that death is a part of life, and that every moment we are given must be enjoyed to the full,” said Hublot CEO Ricardo Guadalupe. “It is also a symbol of remembering life and a message of hope, which is very poignant in Mexico. At Hublot, we love the positive, vibrant attitude of the Día de los Muertos.”

All three versions rest on black rubber straps that are engraved with the MEX17 logo.