Luxury Swiss watch manufacturer Hublot has opened its latest boutique in Monaco.  The boutique adopts Hublot’s new architectural concept that will be familiar to people that have visited the brand’s newest boutiques such as the store that opened in Palm Beach, Florida, in February.

Working within one of Monte Carlo’s most iconic and history buildings at Place du Casino, Hublot’s 40 square metre showroom brings modern minimalism with mirrors, glass, marble and metal combine to create a showcase with urban accents. This boutique replaces the former, which was located at 2 Avenue Princesse Alice. 

This new site flanks the route of the 77th Grand Prix and the opening was co-hosted by Hublot CEO Ricardo Guadalupe and Charles Leclerc who, along with Sébastian Vettel, drive for Ferrari, which is sponsored by Hublot. Marrying elements of luxury and modernism, the brand’s ‘Art of Fusion’ motto is certainly prominent in the design, as well as in its love of sport—switching from the Formula 1 to football.

Additionally, to mark 90 years of the Grand Prix, first raced in 1929, Hublot, a long-standing partner of Scuderia Ferrari, has created the Big Bang Scuderia Ferrari 90th Anniversary. Discover Opulent Club on Apple News.