After breaking ground on its first-ever real estate project last fall (The Aston Martin Residences), G&G Business Developments and Aston Martin unveiled the interiors of the luxury car-branded condo tower planned for downtown Miami.
“In this, our first residential development, the interiors are inspired by Aston Martin but take into consideration Miami’s tropical environment,” says chief creative officer Marek Reichman, who has been tasked with seamlessly integrating the brand’s classic colors and materials into the building’s interior design aesthetic.
Aston Marton’s Marek Reichman incorporated elements and materials from the car brand into the tower’s interiors and amenity spaces, including two private lobbies, a double-level fitness center, a spa, and indoor and outdoor panoramic pools on the 55th floor. From hand-stitched leather door tabs and bespoke handles to gray and black carbon-fiber lobby furniture and unit address number-plate plinths, he and his team are using beautiful, bespoke elements to bring the brand’s vision to life in a timeless way.
“Our design language is based on beauty and the honesty and authenticity of materials. It’s simple and pure, and it has an elegance attached to beautiful proportions. We are incorporating Aston Martin’s DNA through subtle details and fine craftsmanship, with an emphasis on comfort,” Reichman says. Homeowners can also opt to have the Aston Martin team design their individual units.
The 391-unit, 66-story development at 300 Biscayne Boulevard Way features condos priced from about $600,000 to $8.5 million, with penthouses asking for roughly $14 million to $50 million. Cervera Real Estate is handling sales.