Italian design studio Pininfarina has completed its first residential project, a luxury tower in São Paulo. The project has been created in partnership with Cyrela, a Brazilian Realty, and the building will be called Cyrela by Pininfarina. It represents the first completed residential project from Pininfarina.

Inspired by curves and shapes of which convey dynamic movement, characteristics of Pininfarina, the facade highlights the evolution of a great metropolis. Located at Rua Fiandeiras close to one of Sao Paulo’s most upscale commercial districts.

“The combination of a strong character coupled with the ability to be harmoniously inserted within the ‘Paulistano’ lifestyle, representing the genuine Pininfarina style” says Paolo Trevisan, Head of Design of Pininfarina of America.


“A dream comes true. Today we celebrate, together with our esteemed partner, the first residential tower designed by Pininfarina” added Paolo Pininfarina, Chairman of the Group.

In addition to Cyrela by Pininfarina, Cyrela is developing a second exclusive venture in partnership with Pininfarina, located within the city of São Paulo appropriately named Heritage, located at Rua Leopoldo Couto de Magalhães Junior, expected to be ready by 2020.