This past weekend, Maserati Winter Experience Kicks Off In St. Moritz. The Maserati Winter Experience will span five countries, as the brand hosts test drives, events and displays. For Maserati, this initiative will act as a launchpad for its 2019 models, allowing consumers to try out the vehicles in winter’s adverse conditions.

The Maserati Winter Experience set off in spectacular style with the ‘Snow Polo World Cup’ in St. Moritz, of which Maserati is Team Sponsor and Official Car. The Winter activities of the Trident brand include events, test drives and displays in the most glamorous winter resorts: St. Moritz, Kitzbühel, Ortisei and Selva in the Dolomites, Baqueira and Andorra in the Pyrenees. At the Polo Village, Maserati presented its limited-edition Levant Vulcano, of which only 150 were produced for the European and Asian markets.

British automaker Rolls-Royce is similarly catering to ski-enthusiasts, a group that has significant crossover with its affluent audience. Rolls-Royce will be hosting a pop-up presence in the Alpine resort of Courchevel 1850, a luxury ski destination. The automaker will show off its new Cullinan model as well as its Drophead Coupé, Dawn on location for affluent skiers to acquaint themselves with the models.   Discover Opulent Club on Apple News.