Rolls-Royce Motor Cars today unveiled the latest member of the Black Badge permanent Bespoke Family, Black Badge Cullinan with a darker image that defines the taste of a younger generation of luxury consumer.
The Cullinan is the most in-demand and commissioned Rolls-Royce, with clients waiting for months on end as each is hand-assembled at the sole Rolls-Royce manufacturing plant West Sussex, England.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms, says Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort–that is highly dynamic and wilfully rebellious in aesthetic–caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
Black Badge Cullinan Exterior: The ‘King of the Night’ features a darkened Spirit of Ecstasy mascot is presented in high gloss black chrome and the iconic Rolls-Royce badges invert to become silver-on-black. Chrome surfaces. Black Badge Cullinan wears all-new 22-inch forged alloy wheels, reserved exclusively for Black Badge Cullinan accompanied by another first for Rolls-Royce with the marque’s first ever colored brake caliper.
Black Badge Cullinan Interior: Designers, engineers and craftspeople saw the creation of a luxury carbon-fiber finish developed to create repeating geometrical shapes in a three-dimensional effect. Crafted in Black leather with 1344 individual fiber optic cables, the new Bespoke Starlight Headliner incorporates a new shooting star feature with eight brilliant white shooting stars. Color and Trim designers created a bold new leather color, Forge Yellow, to offer as part of the brand’s curated collection. The new colors can also be commissioned for the Bespoke Viewing Suite or incorporated into the Recreation Module tailored to any client’s specifications.
Under the hood is Rolls-Royce’s 6.75-liter V12, but power and torque are up 29 horsepower and 37 pound-feet to a net 600 hp and 664 lb-ft. Pressing the ‘Low’ button on the gear shift unlocks Black Badge Cullinan’s full suite of technologies including the new Black Badge audible exhaust, creating a deep rumble of the 6.75-litre twin-turbocharged V12.