Bugatti has opened a new showroom in Paris and it is the first in the French capital to feature the brand’s new corporate design. The showroom is only 3 miles away from the exclusive Avenue Montaigne where the company founder, Ettore Bugatti had set up his first showroom almost 100 years ago.

In Paris, the brand’s partner is the Groupe Schumacher, a company which has been in the automotive business from 1947, and has specialized in super and hyper sports cars. The new showroom in Neuilly-sur-Seine was formally inaugurated by Stephan Winkelmann, President of Bugatti, and Edouard Schumacher, CEO of Groupe Schumacher and co-founder of LS Group. With the opening of this new showroom in Paris, Bugatti now has a distribution network comprising 36 dealers in 17 countries.

‘The exclusivity of our partner network and the high standards that we set for everyone at Bugatti, require us to be very strategic in our approach. We need to select only the key markets, and only the right partners”, explained Stephan Winkelmann. “Not only for us as a French manufacturer, Paris is a key market. It is the main hub for all national happenings and decisions in France. And we are absolutely confident that Groupe Schumacher is the right partner.”

 “It’s a real honour for us to have been chosen by Bugatti to represent this iconic brand. We are particularly happy to be the first dealership in the world that proposes the new Bugatti visual identity”, states Edouard Schumacher. Beyond the will of sales volumes’ growth in mainstream and premium brands, Groupe Schumacher recently illustrated by its union with Groupe Lamirault to build LS Group, that it follows its diversification strategy in luxury brands, of which Bugatti is the flagship.

The new Bugatti showroom is in Neuilly-sur-Seine, at 181 Avenue Achille Peretti. The showroom is on the ground floor of the building so that it offers high visibility from the street for customers, and car enthusiasts.  Every detail of the new facility aligns with the new Bugatti corporate design while offering modern, technical, and yet cozy ambience.  Discover Opulent Club on Apple News.

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