Glenfiddich has teamed up with US-based non-fungible token (NFT) market specialist BlockBar to launch a series of 15 limited edition NFTs. Each NFT corresponds to a physical bottle of a 46-year-old whisky that has spent more than two decades in an Armagnac cask to achieve its distinct finish.
The tokens are available exclusively through BlockBar’s innovative NFT platform, which allows Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers. Each bottle will be sold for $18,000 and it’s expected that the whole collection will sell out practically immediately. After acquiring the NFT, that serves as a digital receipt and verifies the ownership and the authenticity of the item, the buyer can become the owner of the physical product represented by the NFT. At any time, the buyer can resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version.
The first series of Glenfiddich NFTs will launch on Blockbar on October 19, available for purchase with Ethereum (ETH) or by credit card.