Rolls-Royce is celebrating the Phantom’s 100th anniversary with an exclusive series of just 25 vehicles, aptly named the Phantom Centenary Private Collection. Limited to only 25 cars, this ultra-exclusive series is less of a vehicle and more of a time capsule—a golden love letter to a century of elegance, innovation, and unstoppable style.
The Centenary Private Collection adds gold accents inside and out, making an already lavish car even more extravagant. Designers, engineers, and artisans dove deep into the Phantom’s story, tracing its DNA from the roaring 1920s to the digital 2020s. They explored the cars that shaped eras, the people who owned them, and the places that gave birth to their brilliance.
The result? Seventy-seven hand-sketched motifs transformed into intricate embroidery, laser etching, and fine marquetry. This is Phantom’s history retold through craftsmanship so precise it borders on magic.
Outside, the Centenary edition wears a champagne tinted two-tone over a sleek black upper. The clear coat shimmers with embedded metallic particles that elevate the finish beyond standard paintwork. At the prow sits the showpiece: a Spirit of Ecstasy sculpted in solid 18-carat gold, plated in 24-carat, and bearing a special hallmark. Even the RR roundels gleam in gold with white enamel, while the disc wheels carry 25 fine engraved lines per wheel—a subtle nod to the limited build count. It’s hush-money opulence—the kind only a Phantom can pull off.
Inside, the Phantom Centenary feels like a private members’ club for the imagination. The cabin design nods to the marque’s earliest years, when drivers sat on durable leather while passengers reclined on sumptuous fabrics a perfect balance of control and comfort, of authority up front and serenity in the rear.
The rear seats are a hand-woven tapestry of overlapping places and moments that shaped Phantom’s legacy. From the company’s original Conduit Street headquarters in London to Henry Royce’s oil paintings of southern France, to sketches of every Phantom generation and embroideries of notable Phantom owners, it’s an artful blend of heritage and storytelling. Rolls-Royce calculates that the seat “artwork,” spread across 45 precisely aligned panels, comprises over 160,000 stitches—each one a thread in Phantom’s century-long narrative.
Even the driver gets an art gallery. The leather is laser-etched with sketches ranging from a rabbit the secret codename for Rolls-Royce’s 2003 rebirth—to a seagull, a subtle nod to the 1923 prototype. Every motif tells a story, a hidden wink to those who truly know the brand.
Look up, and you’ll see more than 1,000 stars you’ll see Phantom’s history written in light, told through 440,000 stitches. The Starlight Headliner recreates scenes of Sir Henry Royce beneath his mulberry tree, the bees from the Rolls-Royce Apiary, and even the legendary Bluebird of Sir Malcolm Campbell.
And beneath that starlit ceiling lies the beating heart of Rolls-Royce luxury: the 6.75-litre V12 engine, now wearing a dazzling Arctic White cover detailed in 24-carat gold because even power, in the world of Rolls-Royce, deserves to be art.