The iconic brand Bugatti, renowned for its legendary hyper sports cars, has now ventured into the realm of luxury interiors with the opening of the world’s first Bugatti Home boutique at The Dubai Mall Zabeel. The boutique offers a curated selection of Bugatti Home’s most coveted furniture pieces, blending the brand’s storied heritage with cutting-edge design principles.
The new space is designed with a bright and contemporary aesthetic, reflecting the elegance and precision synonymous with Bugatti. Following its recent showcase at Salone del Mobile in Milan, the launch serves as an evolution in Bugatti Home’s design philosophy and retail strategy, underlining its dedication to perfection and attention to detail.
The Dubai boutique serves as a unifying space for Bugatti Home’s three collections, first introduced in 2016, showcasing the quintessence of Bugatti’s lifestyle philosophy under one roof. The 2024 collection showcases timeless refinement with a blend of natural and technology-enhanced materials. European oak, glass, metal, and metallic lacquer offer distinctive contrasts, while luxurious fabrics like cashmere, wool, silk, and leather elevate the indulgence. Standout pieces include the TYPE_3 armchair, a nod to 1970s charm with modern comfort, and the TYPE_3 ottoman. The hand-tufted rugs complete the ensemble, celebrating Bugatti’s iconic artistry.
Iconic pieces from previous collections also grace the boutique. The Cobra Chair, a limited-edition design created for Bugatti’s 110th anniversary, showcases a striking blue-and-white aesthetic, while the Noire armchair pays homage to the legendary La Voiture Noire. Other prominent pieces include the Chiron chaise longue, known for its aerodynamic design, and the Le Mans sofa, characterized by a sleek line at its base. The Ettore Grand Bureau desk reinterprets the classic desk with carbon structure innovation.
The opening of the Bugatti Home boutique in Dubai signifies more than just a new store—it is a testament to Bugatti’s commitment to luxury living beyond its automotive roots. It strengthens the brand’s global positioning and dedication to providing unrivalled experiences.