Louis Vuitton has moved into uncharted territory with the debut of its first men’s fragrance collection. Created by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud, this new lineup of men’s fragrances is inspired by the evolution of men’s fashion.
The scents include the cocoa-laden Nouveau Monde, the grassy Sur La Route, the woody Orage, the sharp, grapefruit and ginger-tinged L’Immesité, and the sandalwood-based Au Hasard.
L’Immesité — described as “an infinite inner journey” — is a sharp-edged concentration of freshness that blends “the bitterness of grapefruit with ginger, labdanum and an overdose of ambroxan, an addictive and sensual amber note.”
Nouveau Monde — “an homage to explorers” — is inspired by Mayan chocolate in Guatemala and the suave side of cocoa. “The leathery sent of oud mingles with cocoa and incense, all the while granting the saffron enough space to express its energy.”
Orage — “The almighty nature of the elements” — captures nature’s raw force in a woody fragrance that mixes the “elegance of iris with a patchouli heart.” The scent ends on a gentle, musky note with hints of bergamot and the buried roots of Javanese vetiver.
Sur La Route — “a life path, a lesson in self” — is a versatile scent that blends Calabrian citrus, cedar, lemon, bergamot and Peruvian balsam, finished off with a “few blades of freshly cut grass that give the perfume its raw, green accent.”
Au Hasard — “a taste for risk” — embodies the olfactory qualities of the now-unattainable Indian sandalwood, fused with “the spicy vibrations of cardamom mix” and the fruity radiance of ambrette.
All five fragrances will go on sale May 31 and arrive in simple bottles that can be refilled at Louis Vuitton stores.