We are witnessing a historic fashion moment coming straight from the luxury fashion house Burberry. Burberry‘s new creative director Riccardo Tisci has unveiled a new logo and monogram for the storied British fashion house, created by Peter Saville Studio. Burberry has been going through some major changes lately and the latest one is another bold move.

The designer, who joined the British heritage label in March 2018, unveiled the new logo on Instagram, writing: “Past | Future. Thank you #petersaville #beginning.” The more minimalist design is inspired by a typeface created by the house in 1908, Burberry said on the social networking site.


Farewell to the equestrian rider, too classic, the new logo opts for a more minimal style, proposing a bold writing and the words “London” and “England” positioned below. The house also revealed a colourful new monogram on its official account. The novelty of the monogram, just presented, is in the intertwining that is created between the initials T and B the house’s founder, Thomas Burberry which merging, form a chain with optical illusion. The monogram was created by Tisci together with Peter Saville, a Graphic designer and Art director who, during his career, has collaborated with famous brand like Calvin Klein, Jil Sander and Yohji Yamamoto.


This marks the first new logo design for Burberry in nearly two decades. The last logo revamp took place in 1999 when the brand dropped the “s” from “Burberry’s.” The redesign will roll out in Burberry stores in the coming months—no word on what that means for the future of the classic Burberry check pattern.