Virgin Hotels are looking to expand their empire, stretching their wings out to the west coast. From their tech-savvy rooms to free uninhibited wifi, the Virgin Hotel San Francisco is changing the boutique hotel game.


Virgin Hotels San Francisco will be situated South of Market just steps from Yerba Buena Gardens. Like the first Virgin Hotel in Chicago, the San Francisco property will have a flexible lobby space called the Commons Club that serves as a work space, dining area, and bar. Other hotel features include a pair of penthouse suites, a rooftop bar, and a coffee shop.


Virgin Hotels also announced updates to the guest preference program The Know. Members of the free loyalty program will now benefit from an exclusive member discount, space available room upgrades, and dining offers. The complimentary Commons Club happy hour that was previously an amenity for all guests has been redubbed the Spirit Hour and will be a members-only benefit.

After construction delays that kept the local location from opening last summer, Virgin Hotels SF is now taking reservations for its nearly 200 rooms in SoM inside a new building at 250 Fourth Street. Other planned locations after San Francisco include Dallas, Nashville, New Orleans, New York, Washington DC, Silicon Valley, Palm Springs, Las Vegas, and Edinburgh, Scotland.