This year, Boucheron breathes new life into one of its most recognizable emblems with Flèche, a collection of eight diamond creations that reinterpret the arrow in both symbolic and literal ways. Guided by creative director Claire Choisne, the maison channels more than 160 years of artistry into a modern vocabulary precise, pared-back, and resolutely monochrome.
The arrow first entered Boucheron’s universe in the 1860s. Over time, it evolved alongside the aesthetics of each era: embellished with Egyptian flourishes during the Orientalist movement, intertwined with feathers and foliage, or stylized into bold, streamlined forms during the Art Deco period. With each transformation, the motif has remained a showcase of the house’s virtuosity and spirit of reinvention.
Choisne’s new collection features two striking brooches. One is slender and understated; the other oversized and architectural, playing with proportion and texture. Both are composed of baguette and round diamonds, carefully cut to highlight contrast and form.
The rings echo this duality: one is a curved band of round diamonds refined and restrained while the other stretches across three fingers, its feathered pavé and sharp ridge creating a strong visual statement.
Fluidity comes through in a bracelet and choker that dispense with clasps, their supple construction allowing them to coil effortlessly around the body. Completing the ensemble, a pendant and hoop earrings draw from the same aesthetic code: crisp lines, black-and-white tones, and flawless precision.
With Flèche, Boucheron delivers timeless craftsmanship reimagined for today, offering bold yet genderless jewels made for those who move with intention. The campaign captures this essence: in a modern duet, a man and woman embody the discipline of archers not aiming at foes or paramours, but directing their focus toward their own aspirations.
Every design is shaped with intent not to dazzle, but to express. Though the arrow carries echoes of Boucheron’s history, the collection itself is not nostalgic. Instead, it points forward, suggesting new possibilities. Worn with ease, without need for explanation, Flèche becomes a quiet symbol of confidence.