Maison Boucheron opened its first Las Vegas boutique inside the Fountainebleau, joining other high-end storefronts at the north Strip location such as Gucci and Bottega Veneta. Located within the Fontainebleau Las Vegas, the boutique spans 1,560 square feet and houses Boucheron’s signature collections, including Quatre, Serpent Bohème, and bridal jewelry, alongside select High Jewelry pieces.
The store is inspired by the French architecture embedded in the legacy of the brand. The Art Déco interior includes geometric detailing and green marbled frames, creating an atmosphere as memorable as the fine jewelry on display. It is a unique blend of Parisian charm and the vibrancy only found in Vegas. The boutique’s façade is made of glass prisms in Boucheron’s signature green. It also incorporates iconic design elements like the grosgrain motif and emerald cut, which pays homage to its historic Parisian address at 26 Place Vendôme.
Founded in 1858, Boucheron is one of Paris’ oldest jewelry maisons and is known for its contemporary designs. This is the second standalone Boucheron store in the U.S. as they continue to expand into the American market. Its flagship U.S. location opened in New York City in September 2024.