The Macallan unveiled its latest release, The Macallan Edition No. 5, which is a nod to “the diversity and complexity of the natural colors of The Macallan whiskies” to match, the brand collaborated with Pantone Color Institute to create a new shade that celebrates the whisky’s 100 percent natural color.

Dubbed “The Macallan Edition Purple,” this new shade will adorn bottles and boxes of The Macallan Edition No. 5 in a rich hue never seen before by human eyes. As for the contents of the bottle, The Macallan Edition No. 5 is a single malt aged entirely within American oak, chosen specifically for its rich color, to fit the theme.  As the rainbow’s most complex color, purple naturally felt like the ideal shade to highlight the equally complex process involved in The Macallan’s whisky making. – Laurie Pressman, Vice President of the Pantone Color Institute.

As for the tasting notes? Per The Macallan, expect an aroma of “vanilla and toffee with notes of oak, nutmeg and ginger and lemon basil and pear;” the taste is considered to be fresh and sweet with notes of caramel and pear, which then transitions into a “toffee sweetness with light oak spices.”

The bottles will hit the U.S. market soon, before the end of the month, with an MSRP of $120. Discover Opulent Club on Apple News.