The latest instalment of the pop-up concept is the Fendi Caffe opening in Oxford Street’s iconic Selfridges to give shoppers extra reason to come back in-store. The Roman house is taking over the British ground floor Champagne Bar, The Fount
Inspired by the maison’s Fendi Roma holiday collection, a ready-to-wear range of clothing and accessories for men and women, the space filled with the brand’s signature FF logo reimagined in sugarplum pink and stamped onto the countertop, glassware, coasters and napkins. Pink Champagne coupes that were created exclusively for the London pop-up.
Next to the cafe, the brand is selling a selection of unisex bags and small leather goods from its Fendi Roma collection, including a series of Fendi Pack styles that have been designed to mimic the brand’s iconic packaging.
Fendi Caffe at Selfridges London is open until January 2021. Discover Opulent Club on Apple News.